Press

Discover the latest features, stories, and press celebrating The Beauty Way and our approach to beauty, wellness, and the rituals in between.

A New Ritual in Austin:
The Beauty Way Comes to Verbena Spa at Austin Proper

The Beauty Way has arrived at Verbena Spa inside Austin Proper with a new signature treatment designed to transform traditional massage into a more intentional, full-body experience.

Created in collaboration with Verbena Spa Director of Wellness Jasmine Samano, The Beauty Way founder Jyoti Lohman and Austin Proper’s on-property sound healer Victoria Nelson, The Beauty Way Ritual Massage brings together therapeutic touch, sound healing, breathwork and high-performing body care. The result is a deeply grounding 75-minute ritual created exclusively for guests of Austin Proper.

Read more on our blog.

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