A New Ritual in Austin

A New Ritual in Austin: The Beauty Way Comes to Verbena Spa at Austin Proper

The Beauty Way has arrived at Verbena Spa inside Austin Proper with a new signature treatment designed to transform traditional massage into a more intentional, full-body experience.

Created in collaboration with Verbena Spa Director of Wellness Jasmine Samano, The Beauty Way founder Jyoti Lohman and Austin Proper’s on-property sound healer Victoria Nelson, The Beauty Way Ritual Massage brings together therapeutic touch, sound healing, breathwork and high-performing body care. The result is a deeply grounding 75-minute ritual created exclusively for guests of Austin Proper.

More Than a Massage

The Beauty Way Ritual Massage is designed to help guests slow down, reconnect and return to themselves.

The experience begins with a cleansing foot ritual that gently brings the body into the present moment. From there, guests receive a customized relaxation massage using The Beauty Way’s nourishing body oils to help release tension, support circulation and replenish the skin.

Subtle breathwork and sound healing are woven throughout the treatment, creating space for deeper relaxation and renewal. Each element works together to engage the senses and nurture both body and soul.

“The Beauty Way felt like a natural fit for Verbena—a locally rooted Austin brand that shares our commitment to intentional, results-driven wellness,” says Jasmine Samano, Director of Wellness at Verbena Spa. “We collaborated with The Beauty Way founder Jyoti Lohman and our on-property sound healer Victoria Nelson to create a grounding full-body ritual where touch and sound work together—because where science meets ritual, something truly transformative happens.”

Luxury Body Care Meets Intentional Wellness

The treatment incorporates three of The Beauty Way’s signature products, selected to exfoliate, nourish and replenish the skin while enhancing the sensorial experience of the ritual.

Nourish Body Oil

An exquisite blend of vitamin-rich oils, Nourish Body Oil absorbs quickly to deliver lasting hydration and a radiant glow. Borage seed and meadowfoam help support cell renewal and collagen production, leaving skin softer, smoother and deeply nourished.

Renew Body Polish

Renew Body Polish combines fine-grain sugar and lactic acid to gently exfoliate rough texture and reveal more radiant skin. Coconut and shea oils replenish moisture, while kaolin clay helps purify and balance. Skin is left silky, polished and renewed.

Hydrate Body Crème

Rich yet restorative, Hydrate Body Crème features niacinamide and sea moss to help replenish moisture and improve the appearance of tone and texture. Vitamin C helps brighten dull skin, while plum oil delivers deep hydration for a smoother, more luminous finish.

Together, these formulas extend the benefits of the treatment beyond relaxation, supporting visibly healthier, more nourished skin.

Rooted in Austin, Created for a New Kind of Self-Care

For The Beauty Way, the partnership represents an important milestone: bringing the brand’s philosophy and products into one of Austin’s most distinctive luxury wellness destinations.

“This partnership represents a significant milestone for The Beauty Way, bringing our wellness philosophy and high-performing body care to guests through one of Austin’s most respected holistic wellness spas,” says Jyoti Lohman, founder of The Beauty Way. “The future of wellness is rooted in experiences that calm and restore. By combining modalities such as sound healing and breathwork with therapeutic massage and premium clean ingredients, we’re creating a more holistic approach to self-care, and we’re proud to bring that vision to Verbena Spa.”

Verbena Spa’s design-forward environment and personalized approach to wellness provide a natural home for the ritual. Located inside Austin Proper, the spa offers a thoughtfully curated menu of massages, facials and body treatments, with each experience tailored to the guest’s individual wellness goals.

The partnership also places Verbena Spa among a growing group of leading hotel and spa destinations offering The Beauty Way. The brand’s products and protocols can also be experienced through partnerships with Fairmont Austin and Thompson Austin by Hyatt.

Experience The Beauty Way Ritual Massage

The Beauty Way Ritual Massage is now available exclusively at Verbena Spa inside Austin Proper.

Book The Beauty Way Ritual Massage and discover a treatment where therapeutic touch, sound and intentional body care come together to create space for restoration.

The partnership was originally announced on June 30, 2026.