About

I grew up surrounded by the natural beauty of the California coast, where my mother taught me that our true beauty begins with how we care for ourselves—body, mind, and soul. I watched her create space for rest, reflection and wellness through simple daily rituals that nurtured and nourished her. She prioritized her well-being, daily. This left a lasting impression and taught me that how we care for ourselves shapes how we show up in the world for those we love. My father inspired me to follow my heart and take risks, essons that have guided me through every chapter of my journey.

From a young age I was making scrubs and shea butter crémes for myself, friends and family. Always searching for the right combination of clean ingredients, effectiveness, and a luxurious experience. So I set out to develop a line of simple, pure body care products that would nourish both body and soul. From research and development to final formulations,

I spent years meticulously researching natural ingredients that worked with your skin to balance, hydrate, heal, and promote healthy glowing skin – all while creating an experience that felt nurturing and aesthetically elevated.

Before launching the brand, I studied product development at FIDM in San Francisco, then trend forecasting and styling in Paris, which led to a 12-year career in upscale fashion in Los Angeles. After meeting my husband (we got engaged after our third date!), we traveled the world together—experiences that deeply shaped my creative and global perspective. Now based in Austin, Texas with our two kids, I’ve built the beauty way to reflect everything I’ve learned: clean, effective bodycare, meaningful ritual, and the power of slowing down.

OUR MISSION

  • Our Clean Standard

    Each product is created with the uncompromised intention to be beautiful on the inside and out. Our formulas focus on effectiveness and are cruelty-free and non-toxic, as well as organic, whenever possible. Our products never contain synthetic fragrance, silicones, colorants, sulfates, phthalates, parabens, PEGs, petroleum, mineral oil, or nanoparticles.

  • Daily Mantras

    The power of daily mantras is the foundation of the beauty way. The most important words you say are the ones you say to yourself. To be your best, you must take care of yourself first. Feeling nurtured and strong in your own body enables you to feel centered, radiate love, and show up for others. Start your day and end your night with the powerful mantras on each of our products to inspire a life that is full and abundant.

  • Sustainability

    MINIMAL WASTE PACKAGING
    All of our packaging is recyclable, including our shipping boxes, packing materials and printed materials. We have drastically reduced waste by foregoing secondary boxes. We take care to minimize our footprint throughout our process’.