Press
The 26 Best Wellness Products to Help You Feel Your Best in 2026
Our Discovery Set features The Beauty Way’s best-selling trio, perfectly sized for travel or as an introduction to your new self-care essentials. Packaged in a chic, reusable silver mesh bag, this curated set invites you to exfoliate, nourish, and deeply hydrate, wherever life takes you.
Read more here.
The Beauty Way Offers Busy Moms a Self-Care Reset for Back-to-School
Back-to-school season often means earlier mornings, packed schedules and a seemingly endless list of responsibilities for parents. While much of the attention is focused on getting children ready for a new school year, The Beauty Way is encouraging moms to make space for themselves, too.
Read more here.
A New Ritual in Austin:
The Beauty Way has arrived at Verbena Spa inside Austin Proper with a new signature treatment designed to transform traditional massage into a more intentional, full-body experience.
Created in collaboration with Verbena Spa Director of Wellness Jasmine Samano, The Beauty Way founder Jyoti Lohman and Austin Proper’s on-property sound healer Victoria Nelson, The Beauty Way Ritual Massage brings together therapeutic touch, sound healing, breathwork and high-performing body care. The result is a deeply grounding 75-minute ritual created exclusively for guests of Austin Proper.
Read more on our blog.
Recent News
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Meet Jyoti Lohman Behind Austin Proper’s New Signature Spa Treatment
Through a new partnership with Austin Proper Hotel, the beauty way is expanding it's signature approach to intentional self-care with a first-of-its-kind body treatment that blends therapeutic massage, mindfulness and clean beauty rituals.
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The beauty Way Debuts Inside Austin Proper’s Verbena Spa
A new partnership with Verbena Spa inside Austin Proper, unveiling a signature treatment that seamlessly integrates The beauty Way's products to deliver a full mindbody experience.
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Women to Watch: Celebrating Austin’s Rising Female Founders
Supporting women-owned businesses isn’t just about empowerment—it’s about investing in creativity, innovation, and community. Across Austin, women entrepreneurs are shaping industries with vision and heart, infusing our city’s landscape with originality and purpose
Read More
